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What Does Marketing and Human Resources Department Have in Common?

When it comes to comparing marketing and human resources, you might wonder that they are worlds apart. As a matter of fact, marketing professionals invest their time designing campaigns to attract new business while the human resources department invest their time recruiting and handling the culture and workforce of the company. They may seem quite distinct to you, but they overlap quite a lot than you can ever imagine. Both teams work together to attract people to business. Here are some of the duties both departments need to work on to prosper.

  1. A clear strategy for company growth

Both the teams have a great role in the company growth. The former focuses more on the revenue growth, the latter focuses on workforce growth. Both the growth needs a clear strategy to succeed. For the former, the strategy will be on the basis of lead generation. In other words, determining a target audience and designing campaigns to reach them. For the Human Resources department, the strategy will be on the basis of talent acquisition. In other words, finding a target candidate group and executing recruitment tactics to reach the target pool. In an angle, the strategies of talent acquisition can mirror marketing lead generation strategies. Both are attracting the ideal pool, by determining who are those right people, where will you find them and how to attract them.

  1. Focused branding

You might wonder that branding is more inclined to the marketing side, but the Human resources department has its share in it as well. The reason why it is like that because brand management is not only limited to the marketing department. Marketers are deemed to be focusing on company branding, but Human Resources is involved in this too. Company branding encompasses name creation, content and visuals that stand out from the rest of the companies. It also comprises the message a company delivers to the customers and the overall image a company bears in the market is on the basis of consumer experience. Employer branding is quite similar to company branding, but it is more inclined to the reputation of the company with the existing and future employees. Establishing a robust employer brand encompasses posting appealing job descriptions, offering a positive candidate experience and keeping the existing employees happy by providing competitive benefits, flexible scheduling and much more.

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